About Us​

The first thing we do when we awaken is open our eyes. Recognizing that sight is a gift, we decided to launch an eyewear company. We not only wanted to provide affordable and fashionable frames and sunglasses but the opportunity for others to take better care of their eyes.

There are 1.1 billion people globally with vision loss and 90% of vision loss is preventable or treatable. Offering frames with blue light protection or anti-glare helps reduce eye strain, which can lead to itchy dry eyes and headaches from staring at computers or smartphones for extended periods of time.